Hello District 53 Club Officers,
I am writing to let you know that District 53 is partnering with Toastmasters International by participating in a global marketing campaign.
This campaign will begin on 8 January 2024 and run for 90 days until 7 April 2024. It will consist of using brand recognition advertising on LinkedIn to educate prospective members about Toastmasters. In order for this to be successful we need everyone’s assistance. Here is how.
- Please check your Find A Club information at Toastmaster International and make sure all the information is correct
- Respond to all inquiries within 48 hours. If you are a restricted club and unable to take this lead please forward to me at email@example.com. This is the most important part as it can make or break the success of the campaign
- If you receive the ad in your LinkedIn account please pass it on, and pass it on again and pass it on even one more time. The more hits we get the better our chances at a success rate.
One of the benefits of this campaign is that I am able to receive reports on how we are doing. This gives us the opportunity to maintain an open discussion on campaign progress.
I am including resources to assist you with this campaign.
The Global Advertising Campaign—2024 Webinar recording to learn the objectives, user journey, campaign goals, and new ads that will be running in your District. The best practices learned will also be highlighted.
The straightforward Global Advertising Campaign Preparation Tips;
The Prospective Member Conversion Guide. This valuable resource will help guide clubs to converting prospective members to members, contributing to the growth of your clubs.
The Prospective Member Follow-Up Email template to use as you reply to prospects in a timely, consistent manner
Finally, please share this message with all your club members and ask them to assist too. The more the merrier.
Thank you in advance for your assistance and all that you do each and every day for your clubs, your members and yourself.
Happy New Year.
Patti Walter, DTM
District Director, 2023-2024