2024 Conference: Workshop Session 2

 Philip Pape, PhD, is a high-performance nutrition coach, physique engineer, and the engaging host of the popular Wits & Weights podcast, a show for skeptics of the fitness industry who want to live longer by getting stronger with evidence-based strength training and sustainable nutrition. Philip is passionate about helping listeners and clients get unstuck inside and outside the gym to discover the knowledge and confidence to reveal their ideal physique. Philip joined Toastmasters in 2011 and started podcasting in 2021 as a Toastmasters Pathways project, growing his show Wits & Weights to over 100,000 downloads and ranked in the top 2% of all shows and top 100 on the Nutrition charts, listened to in over 100 countries. He knows a thing or two about how to start and grow a successful podcast!    Philip combines his expertise and science-backed approach to health and fitness with a talent for storytelling and audience engagement, making him a unique voice in the podcasting world. He loves to share practical podcasting strategies on all things podcasting, from creation to launch to technology to discoverability so YOU can grow your dream show. 

The Passion Podcast Playbook:
How to Craft, Launch and Grow your Dream Show:

A step-by-step walkthrough designed for aspiring podcasters and seasoned creators alike, focusing on the art and science of podcasting. This presentation teaches you how to create and deliver a podcast that resonates with both the creator’s passion and the audience’s interests. It outlines practical steps for launching a podcast, from choosing the right hosting platform and crafting a unique name to designing compelling cover art and producing engaging content. The presentation also emphasizes the importance of aligning your marketing approach with the different growth phases of a podcast, focusing on the first two phases: Exploration and Engagement. Attendees will learn how to navigate the challenges of each phase to build their community, learn from feedback, and gain more exposure to expand their listener base. This playbook is not just about starting a podcast; it’s about nurturing and growing a podcast into a successful, impactful show that stands out in the ever-expanding podcast landscape!

Mary Cheyne, MBA began as a socially awkward, self-conscious computer programmer. Today, as a World Champion of Public Speaking first runner-up, out of 35,000 contestants from 14 countries, she is proof that transformation is possible.  She got there by understanding that becoming GREAT at public speaking isn’t just about technique, it starts with trusting yourself. Through her training and coaching, she has taught over 30,000 people in 30 cities internationally.  Mary is a TEDx speaker. Her talk has over 539,000 views. Mary is a best-selling author of: “Tell Your Inner Critic to SHUT UP! And the Real You to SPEAK UP!”. Two fun facts about Mary are: She holds a karate second degree black belt rank and plays the ukulele.  

PLAY in Public Speaking:
How to infuse FUN into your talks

Speaking does not have to be a drag if you know how to make it fun! Turn even the driest, most bland topics into opportunities for interactive fun, whether you are presenting in person or virtually. Your audience will learn more, and you will have a blast speaking. In this fun & interactive session, you will discover a profound method used by the pros, to speak outside the box so you can PLAY with your audience AND be excited to give your talks. The attendee will also learn three well-tested techniques that ensure that their audience will have more fun & be fully engaged & entertained the entire time! Discover the most common barriers that make a speaker boring so that you will not make those mistakes.

Donna Peterson is the CEO of World Innovators, a renowned B2B family-owned marketing agency with over four decades of experience in the industry. Her passion for fostering authentic relationships among individuals and businesses is the cornerstone of her success.  Moreover, Donna has played a pivotal role in guiding individuals to find their authentic voices and become influential leaders.  Lover of the outdoors. If she is not at her desk you will find here outside Skiing, Paddle Boarding, Swimming . . .   

The AI Advantage:
Transforming Marketing for Clubs, Personal and Corporate Brands

Marketing is evolving at warp speed, and for brands to keep up and form deep relationships, they will need the help of Generative AI tools.  This session will talk about the evolution of marketing and why you need to change your thinking to grow your brand in the future. Then, we will discuss what catapulted us into this world of Artificial Intelligence. Define what generative AI is and the strategic uses of AI to understand and know your audience. The session will explore the delicate balance of selling and educating so that prospects see you as a thought leader and start to trust the brand. With strategic messages across different channels, brands will create a personal connection with their prospects and customers.