It’s that time again, Toastmasters!
Spring dues are coming up fast and we all know how critical this renewal period is.
If your club has its eyes set on DCP awards, this spring cycle is your key success.
Here are some quick tips to help your club achieve its membership goals this Toastmasters year:
#1 Track Attendance
Don’t wait until April to start chasing your members! Anytime someone misses more than two meetings in a row without communication, check in. Use their preferred method of communication to follow up and give a friendly “how’s it going? we miss you!”
#2 Plan Ahead
Start NOW. Have your executive committee / officer team review your clubs roster. Who is likely to renew? Who is at risk of dropping out? Talk with club members before things get down to the wire and spend a little extra time with the at-risk members. Better yet, do a mini-Moments-of-Truth-type check in with each individual, build rapport, and start gathering information and ideas to improve the club and keep your members excited to continue.
#3 Use All Communication Channels
Don’t rely on email alone to remind the club about dues. Give a ring on the phone, send a friendly text, and make announcements at club meetings. You can start with group emails/texts, but plan to follow up with individuals sooner rather than later.
#4 Involve All Officers
The Treasurer takes the lead on dues, but they shouldn’t have to go it alone. All officers can split the task of contacting members individually. Your club VPM should be in charge of keeping attendance and following up with MIA members and your President should be talking up the club and making announcements about dues in meetings.
#5 Get Members Excited!
This is the time of year to pull out all the stops to excite members and remind them of the value of their accomplishments. Strategically place beneficial, educational, and fun events right before renewals. Some examples could include:
- Social events
- Special guest speakers
- Open Houses
- Themed meetings
- Awards presentations (take is serious and celebrate club achievements, or make it fun and create your own Dundie awards!)
Remember, the District is here to help you and your club succeed. Do not hesitate to reach out to your Area Director or other District leaders with any questions or concerns you may have!